Supergran!

What a great campaign, very original..

the supergran story

Earlier this summer, we got our knitting needles out and with the help of those nimbled fingered knitters at Age Concern we got to work to knit 175,000 little woolly hats.
Why, you ask? Well, it’s simple. Almost 25,000 older people died of cold-related illnesses last winter, so we think that it’s really important for us to do our bit to help keep them warm over the cold winter months. So, for a limited period only, these dinky little woolly hats will sit on the top of our innocent smoothie bottles in Sainsbury’s and EAT cafés acafés and, for each hat-wearing smoothie sold, we will donate 50p to Age Concern. We’ve actually reached nearly 220,000 hats. That equates to £110,000 to help keep older people nice and cosy when it’s cold outside.